I feel I have attracted my audience in a variety of ways. To attract our audience we aimed to complete a storyline which would relate to teenagers, and in order to do this the actor must be of this age group. Firstly, the protagonist in our film is a young attractive female who is likely to attract not onloy females but males too. Attractivness of characters to the audience is ver important, whether the female audience look up to this character for daily tips or whether it brings a male to watch the clip as he becomes atractted to the female lead image.
It is important that when planning a film you consider what the audience will expect to see in the film. It should be relevant that a audience can relate to the characters in the film, usually the protagonist as this character usually defeats the evil in the dead.
There are four main reasons for media according to Katz and Blumers study on the uses and gratification model. firstly, diversion, this means the audience would diverse themselves away from reality a diversion from their own lives to be entertained. The second one would be identification, when someone relates nthemselves to the plot or characters. Third would be socialisation and forth would be surveilance when someone is out to get information about something.
Another element that would attract an audience would be the location. If a location was a fair ground it is likely to attract young children whereas if it is a deserted home an older age group is likely to be attracted and young adults as they enjoy that sense of adrenaline. We chose a house as after a funeral that is usualy a place people want to go to escape from everything. I think that this location would attract both males and females becuase it is a place where everybody goes once completing their daily needs.
We have aimed our media product at all genders, both male and female. This is because although most of the casting of the film is based on the filming of girls, this is due to the fact in horror films girls are easy to target and are usually killed off.
We also decided on a bold film title, ‘lillies for the dead' we believe our film storyline is related back to this in many ways as it is not shown how the character is killed of and in one scene the protagonists sits on the bath side and smells the lillies.
We aimed to relate our story to teenagers by adding clips such as close up of a mobile which most teenagers carry around with them today, although out clip is not of a typical teenage girl, as she is not on her phone constantly and has just arrived home from a funeral our film is still aimed at this age group.
Moving on, the type of people we are aiming the film at are middle class people, this is shown from the body language in the media product and the setting of the clip too.
Pictures on the left shows the storyboard that we have created.
Our aim is to follow this story board when filming our opening scene. However, when filming we will film the shots in several different angles, shots and movement so when it comes to editing we have a wider range of shots that will make our film look more effective. 
Next to each shot we have drawn we have listed certain shots that we can use, we have tryed to incluse a variety of different shot so we can include abit of everything in the film. We made sure that we used shots such as: close ups, extreem close ups, long shots, mid-shots, match on action, shot reverse shot, low angle and high angle etc. When planning this storyboard we also thought about the amount of timing each shot could last for to make sure that our opening scene will only last up to 2 minutes. Although we have made this storyboard, we know that throughout the filming some of these shots will be changed to make the film look more effective. On our story board we also noted where we were going to include title pages and text. We wrote next to the story board in short detail on what the shot is showing and what the actor has to do.
