Who would be the audience for your media product?

The audience for our media product is teenagers, possibly young adults. My reason for this would be when planning our film we took into consideration the image of the actors and who it is likely to attract. We also thought about what young adults would want to or expect to see in a horror film if they were to visit the cinemas or buy a DVD. By us making our films relate to a relatively large audience we took into consideration what a young audience would want to see to make it more relevant and fun as producing a horror film myself is convenient as I can share ideas from a younger perspective to make it more enjoyable. Although our cast only consists of one female actress and the antagonist i do tend to believe it is attracted to a larger audience than expected because the female is likely to attract a young female audience but the blood and gore however is likely to attract the males.
However there are some limitations about who our media product is aimed at. One being the pysical appearance of our cast is likely to reduce our audience. Due to only having one actor in the opening scene, we had to come to a decision what ethnic group we was going to use. We come to a decision that white British would attract a relatively large scale of the audience as the majority of people in the UK are white British. Having one actor that is white can have an effect on our audience because our cast is not a full representation of British Society as British Culture is diverse in ethnicity, which may mean other ethnic groups may not come to watch our product.
A second disadvantage would be the development of the characters. The character does not speak much in the film opening and mostly uses body language, this means that the audience may find it hard to relate to what the character is feeling, however you do know that the character has been to a funeral and returns home, this could relate to people in the audience as people may have lost friends or relatives not recently but even years before.
Stuart Hall, his approach outlines that he believes that an audience focuses on textual analysis for negotiation and opposition. This means that an audience does not passively accept a text and that an element of activity becomes involved. The audiences negotiates the meaning of the text, the meaning being the cultural background of the person. The background can explain how an audience can accept a given text whilst others may reject it.
Therefore an audience will scope for negotiation or opposition when analysing our media product. I believe that our textual analysis is not deleloped enough for an audience to decide whether they negotiate (accept) or oppose (reject) with the text.
I have chosen this age group as my target audience as they are more likely to want to go out to the cinemas or buy it on video to watch.