Friday, 7 January 2011

What kind of Media Institution might distribute your Media Product and why?

Vertigo Films is a UK Media company founded in 2002 to create and distribute commercially driven independent cinema. I believe that the media institution that would be best to release our horror film would be vertigo films. in 2007 vertigo films collaborated with film 4 and myspace to create mymoviemashup.
Mymoviemashup was released and straight away recieved great feedback from the industry, media and consuers alike and Myspace has been taken over by filmmakers to get in with the chance of winning the conpetition.
I personnaly believe that Mymoviemashup would be interested to release our media product. The reason I believe this is because our film is aimed at a young teenage audience of boys and girls and with the use of myspace being used often, a majority of the time it is used by the younger generation.
vertigo films has distributed many horror genres such as (the children) this film was a low budget horror movie and was successful after distributed making it to number 10.
http://www.vertigofilms.com/
My final overview from these two distributions, we decided that the media institution that would best suit our media product would be vertigo films. This is because it has the lowest budget to distribute a film and they have employed more movies of a horror genre.


Faintheart is one of the UK's successfull films vertigo films had produced. This encourages me to believe that Mymoviemashup will be attracted to the quality film we have produced. I believe that a multiplatform realease would be ideal for our horror film similarly to Faintheart as it is a very successfull media product that attracts a wide audience. Releasing the media product in various ways I believe would be successfull as it attracts a wider audience as not everybody enjoys watching a product in the same form, some enjoy cinemas and some enjoys staying at home watching it on DVD, this is why i believe that the multiplatform release was an advantage to the distributers as it gathers a wide range of different audiences.  MySpace, Vertigo Films, Screen West Midlands, UK Film Council and Film4 announced innovative plans for the release of Faintheart in 2009. The film, which was filmed on location in Ludlow in Shropshire, was the closing gala screening at the 2008 Edinburgh International Film Festival, will be released simultaneously and free of charge for one day only, in 150 cinemas and on MySpace on Tuesday 27th January. faintheart will then be available to buy on DVD from Monday 2nd February 2009.At the core of this ground-breaking plan, MySpace, together with developer Three Eyed Labs has created  the UK's first theatrical screening web application, which will allow the Faintheart MySpace community  to decide  in which towns the film is shown.

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